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My work

Sofie's Branding

Case Study



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The challenge

The specialist in visage

In 2018 I started working for the Sofie's startup. Sofie's stands for bringing the right makeup artist together with the right client. We would like this to be reflected in Sofie's identity and website. Sofie's also wants to appeal to consumers with wedding visage.


Branding, website design & development


Utrecht, The Netherlands

Live website


The result

Powerful website with two faces

The biggest challenge within this project was to create one website for two different target groups. Clients on the one hand and consumers on the other. We have tackled this by making a dichotomy in the use of color. Orange for pages relevant for clients and pink for pages relevant for consumers. The website is built in Kirby CMS so that adjustments can be made by the Sofie's team.

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